SaaS Product — Live
AI website builder for NZ tradespeople. A client describes their business, and SiteSorted generates and deploys a production website.
What it does
SiteSorted is a static HTML website builder targeting NZ tradespeople (builders, plumbers, electricians) and small businesses. Clients submit a build request via a smart form. Within 45–90 minutes, a production website is live on their own domain.
No agency quotes. No slow back-and-forth. No template drag-and-drop. The client describes what they do — SiteSorted does the rest.
The pitch
A tradesperson describes their business. We deploy their site before the call ends.
sitesorted.co.nzAI-powered revisions
Client describes changes in plain English. The AI rebuilds the section. No developer required.
SMS review collection
TextBee integration sends review requests automatically after a job is complete. Pro tier.
Monthly AI-generated blog post
Growth tier includes a monthly SEO-ready blog post, keeping the site fresh without extra work.
How it works
Every build runs through a three-phase automated pipeline. A Watcher service polls a Google Sheets queue, picks up new jobs, and hands each one off to the pipeline. When it finishes, the site deploys to Vercel and the client gets a link.
Firecrawl scrapes the client's existing site or reference URL, pulling all copy, images, colours, and layout cues.
Firecrawl APIClaude API extracts design tokens, content structure, and motion intent from the raw capture. Design DNA is codified into a structured spec.
Anthropic Claude APIClaude + the frontend-design skill produces a complete static HTML site. Output is reviewed against visual and functional gates before deploy.
Claude API · VercelUnit economics
Hard costs are low by design. The pipeline is fully automated: no developer time per build, no agency overhead. Profit scales with volume from day one.
$3–7
Per site in API costs
Firecrawl + Claude API credits. Flat regardless of site complexity.
45–90
Minutes per build
End-to-end from form submission to live URL. No human in the loop.
95%+
Gross margin
Break-even at ~50 customers ($4K/mo). Every customer beyond that is nearly pure profit.
Tech stack
Every technology choice is justified by production requirements.
Pricing
One-time build fee covers the site. Monthly covers hosting, updates, and ongoing AI features. No lock-in on infrastructure. The client owns their domain and code.
$299
+ $49/mo$499
+ $49/mo$799
+ $99/moTraction & target
Current focus: 10 paying customers by June 2026. Primary target is NZ tradespeople — a segment with high website need, low technical confidence, and almost no good options below $3,000.
Primary market
NZ tradies — builders, plumbers, electricians. Northland, Auckland, Canterbury. High website need, low tech confidence.
Secondary market
Beauty salons and small service businesses. Broader NZ SMB segment for growth phase.
Q2 2026 target
10 paying customers by June 30 2026. Break-even projected at ~50 customers ($4K/mo recurring).
BHAG
Kill the web design agency. Make a professional website as accessible as a business card — same price, same effort, better result.
Unit economics
95–99% margin on hard costs. $3–7 in API credits per site. Revenue scales without hiring.
Status
Live at sitesorted.co.nz. Pipeline is operational. Actively acquiring first customers.
Visit the product
Built, deployed, and operational. Not a prototype — a live SaaS with real customers and a real pipeline.