Builder / Founder — New Zealand
Non-technical founder. Four products built by directing AI — a live SaaS, a shipped game narrative, a desktop app suite, and a consulting practice. Ten-plus years enterprise background, including Miro.
By the numbers
01 — SaaS Product — Live
Live & taking clients
AI website builder for NZ tradespeople. A client describes their business, and SiteSorted generates and deploys a production website.
A client submits a build request. The EAG pipeline (Extract, Analyse, Generate) scrapes their existing presence, pulls design tokens and content, then builds and deploys a static site to Vercel. Hard cost: $3–7 in API credits. Build time: 45–90 minutes. Fully automated, end-to-end.
The pitch
A tradesperson describes their business. We deploy their site before the call ends.
Stack
02 — Game Narrative — Portfolio
Dark medieval fantasy ARPG
A complete narrative design portfolio for a dark medieval fantasy ARPG. 150+ barks, 38 dialogue nodes, 6 quest endings, built in 8 weeks under AAA mentorship. The deepest single body of creative work in this portfolio.
View the world →03 — Desktop App — In Development
Windows productivity suite
Seven Windows tools built with Electron and Rust: FocusDim, QuickBoard, LiquidFocus, SoundSplit, and more. A multi-tool app built by a non-technical founder directing Claude as the engineering lead.
View the tools04 — Service — New Offering
Helping businesses and founders direct AI tools to ship real products — not demos. The process of building SiteSorted, Otumno, and PeakFlow without writing code is itself the service.
The tension between those two facts is the most interesting thing about this portfolio. Every product here was built by directing AI (Claude, Codex, and custom agent pipelines) without writing a line of code. The output is production software. The process is the credential.
Ten-plus years in enterprise storytelling and cross-functional leadership, including Fortune 500 companies and Miro. Former tech AE. Strong product sense, strong sales background, and a compulsion to ship things rather than plan them.
What I do
SiteSorted is the flagship: a production website pipeline for NZ tradespeople. Alongside it: narrative design for games studios and AI consulting for founders who want to ship without an engineering team.
Primary
A production website built and deployed from a single conversation. NZ tradespeople (builders, plumbers, electricians) get a site that looks like it cost ten times the price. Hard cost: $3–7. Build time: under 90 minutes. Fully automated, end-to-end.
Get a site built →02
Quest branching, dialogue systems, character bios and barks, VO scripts, world-building documentation. Designed for games studios that need structured, collaboration-ready deliverables.
03
Helping founders and operators use Claude, Codex, and structured agent pipelines to build and ship products. Not prompt coaching. Product-level direction and execution.